PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN

Abstract

Related buying interest event organizer in Indonesia is increasing because of the many important events that are regularly held such as weddings, exhibitions, conferences and various music festivals which are being held recently. However, the increase experienced by Auliacorp is relatively slow based on company profile from the previous year and the current year the number of consumers remains the same. This is the reason for carrying out this research which aims to find out.assessmentand consumer.about activities?promotion through the mediapsocial Instagram.which is done by>Auliacorp and to determine the significance of the influence of promotion through the mediapsocial Instagram to.interestvbuy consumers,service event organizer Auliacorp uses a quantitative approach method with associative causality descriptive analysis with a sample size of 97 respondents representing a total population of 2891 people with an error rate of 10% as well as a questionnaire as a technique for collecting data. Based on the results of descriptive data analysis, consumer assessments regarding promotional activities via social media Instagram What Auliacorp has done is very good. Meanwhile, based on the results of a causal analysis of promotion via social media Instagram has a relationship with consumer buying interest of 87.2% and promotion via social media Instagram has an effect of 76.1% on consumer buying interest.