PERSONALITY CHARACTERISTICS AND ABILITIES OF ENTREPRENEURS THAT CONTRIBUTE TO SMALL BUSINESS SUCCESS (STUDY AT CENTRE OF EMBROIDERY SMALL INDUSTRY TASIKMALAYA CITY- INDONESIA)

Abstract

Industrialization clearly had an important place in the trade system in state. However, the matter of small industry,
secondary or capital industry, and also what is the excess and deficiency of small, secondary and capital industry?.
Industrialization program which is based on industrial choice of labor intensive opened more recruitment than program
which is focus on industrial of capital intensive, it can be understood why excess and deficiency in small, secondary and
capital industry happened. This research intensively is done which try identified personnel characteristic and
entrepreneur ability that is had an influence to the growth of small industry (Study in entrepreneur embroidered in
Tasikmalaya).
The research is conducted in Tasikmalaya that is small industrial area that transformed/processing raw material become
valuable good, potentially in West Java where embroidered small industry had a long enough tradition growth so that
activity got a strong place in Tasikmalaya society. With population as much 10.000 entrepreneurs, in level of error 15%
is taken sample as much 45 entrepreneurs, However questioner totally collected as much 67, which is used non random
sampling technique. Procedure of collecting data is used literature study, observation and spread questionnaires.
Analysis technique which is used is descriptive analysis and inferensial technique analysis.
Based on this research, hypothesis of personnel characteristic is not accepted and so little in supporting to the growth of
small industry because significant level for personnel characteristic is rejected in Alpha = 5, 83 %, significant level =
94, 17% and significant only 5,83%. As for hypothesis, entrepreneur ability is got test result accepted and supported in
this research because significant level for entrepreneur ability is had been accepted and very supported to growth of
small industry, where significant level Alpha = 0%, significant level= 100% and perfect significant 0% (very perfect). So
that can conclude by increasing entrepreneur abilities and improving personnel characteristic in embroidered small
industry in Tasikmalaya, thus the growth of embroidered small industry in Tasikmalaya is great