SOCIAL MEDIA AS AN ALTERNATIVE SOURCE OF TOURISM INFORMATION

Abstract

The rise of social media development in information technology widely gives a great influence on how people obtain information. The widespread of social media at least affect tourism businesses and tourists themselves in sharing information. This study examines tourist level of confidence to tourism commercial sites which in this study is called the conventional websites and social media networks as an alternative in providing information about tourist attraction. Research method used is a survey method by means of quantitative measure. The results of this study obtained the degree of trust that is not so well against a conventional website is influenced by three main factors such as incomplete information about tourism (63%) out of date information (56%), confusing information (28%), and slow-responsed feedback (25%)