Increasing Awareness Of New Indonesia Tourism Destination Through Digital Distribution Channel as The Economic Equality
DOI:
https://doi.org/10.46369/logistik.v14i1.3516Keywords:
Digital Distribution Channel, Awareness, Tourism IndustryAbstract
Indonesia`s tourism industry can be one of the main economic drivers in Indonesia. The government should support this industry since Indonesia is one of the favorite tourist destinations in the world. Indonesia has great tourism resources since Indonesia is an archipelago country. Promotion becomes the main problem to develop the Indonesia tourism industry. The promotion budget for the tourism industry is considered as large. The development of ICT can be a solution to reduce the promotion budget. The emergence of digital distribution channels is predicted can be a solution since it can be used as a distribution channel and promotional channel. This research is focusing on increasing the Indonesian tourism industry in order to achieve economic equality. Linear regression analysis is being used to find the correlation between digital distribution channel preferences and Indonesia tourism awareness. The result is both direct and indirect digital distribution channel has a positive and significant impact on Indonesia tourism awareness. It shows that digital distribution channel in the tourism industry has an important role in increasing awareness of Indonesia tourism.
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