PENERAPAN PROMOSI KESEHATAN UNTUK MENGUBAH PERILAKU KESEHATAN MASYARAKAT (Studi Kasus: Rumah Sakit Cicendo)

Abstract

Promotion is a tool used by companies to inform, persuade and remind consumers to consume a good or service. But in the field of health, the role of the hospital not only to increases demand for health services in the form of increasing the number of patients, but also enables and empowers the community to be able to maintain their health independently. So, beside doing promotions, the hospital need to implement health promotion to change people's behavior to be more active in maintaining their health