PENGARUH CORPORATE SOCIAL RESPONCIBILITY TERHADAP CITRA PERUSAHAAN JNE CABANG UTAMA PURWAKARTA

Abstract

For companies that have a business that is well known to the wider community, a form of social concern is
highly expected by the community. Basically, the company's concern for CSR programs is very necessary to
maintain good relations between the company and the community around the company. Company image can
be influenced by one of them, namely Corporate Social Responsibility. This research was conducted with the
aim of knowing how much influence the Corporate Social Responsibility towards the company's image at PT
Jalur Nugraha Ekakurir, Purwakarta Main Branch. In this study using a quantitative design with data
collection techniques using a questionnaire. The method used in this research is descriptive analysis and simple
linear analysis. From the results of the research conducted shows that the sig value is smaller (<) 0.10. So it
can be concluded that Corporate Social Responsibility has a positive and significant effect on Company Image.
The magnitude of the influence of Corporate Social Responcibility on Company Image at PT. Nugraha
Ekakurir, Purwakarta Main Branch, is worth 0.599 which means that 59.9% of the Company's Image can be
influenced by Corporate Social Responcibility