ANALISIS BAURAN PEMASARAN LAYANAN POS EXPRESS DI KANTOR POS KCU KARAWANG 41311 (Studi Kasus Kantor Pos KCU Karawang)

Abstract

The purpose of this research is to find out what the express postal service marketing mix is ​​and how to apply the marketing mix used by the Karawang 41311 KCU Post Office in order to find out what marketing mix they apply and use. Because the marketing mix can increase sales of products that are less attractive to the public. The population in this study are consumers who have done express post with a sample of 100 respondents. In this study using quantitative methods with simple random sampling technique. The data analysis technique used descriptive technique. From the results that have been obtained from descriptive tests on the seven existing dimensions, namely product, price, promotion, place, people, physical evidence, and process, the average respondent assesses it well, and where the place dimension gets a very good response with the highest score of 871 and then the promotion dimension got a neutral response with a value of 800 which according to consumers the promotion carried out by the Karawang 41311 KCU Post Office was still not optimal.