PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDIHOME PT. TELEKOMUNIKASI INDONESIA REGIONAL III BANDUNG JAWA BARAT

Abstract

1. Telkom as the best ISP (Internet Service Provider) service provider in facing competition with competitors has a strategy in conducting promotions. Personal selling as a means of promotion of choice for PT.Telekomunikasi Indonesia Rajawali Witel Bandung Barat to promote IndiHome products, to determine the effect of personal selling on purchasing decisions for IndiHome products by PT.Personal selling is done door to door and open table. Door to door, namely where sales will go directly to potential customers. While for open tables, it is the consumers who will come to the sales person at the stand provided. The population in this study are IndiHome users, specifically Regional III Bandung, West Java. To find out the effect of Personal Selling on IndiHome Product Purchasing Decisions. The sample for this research is 193 people. The method of data analysis used by researchers used the research instrument validity test, instrument reliability test, and normality test. The data analysis technique used is simple linear regression analysis. Data collection techniques were carried out by distributing questionnaires and literature studies. The conclusion from this study is that the level of influence of personal selling is very high, namely 75.67%. The remaining 24.33% is influenced by other factors not examined in this study.