ANALISIS STRATEGI PENJUALAN DI BAGIAN SUKU CADANG PADA PT ASTRA INTERNASIONAL AUTO 2000 PASTEUR BANDUNG

Abstract

This study aims to determine the assessment of the sales strategy in the spare parts department at Auto 2000 Pasteur Bandung. This research uses a descriptive method with a quantitative approach, this study uses one variable, namely sales strategy, with an unknown population size and a sample of 100 respondents who were selected by accidental sampling. Data collection was carried out through distributing questionnaires. The assessment based on descriptive analysis proved that the sales strategy variable in the spare parts section was in a good category because good reviews were delivered by consumers who were the respondents, most of the respondents gave good reviews. However, the technical selling and sales promotion dimensions have the lowest score compared to the Missionary Selling dimension which has the highest score.