Analisis Faktor-Faktor Keberhasilan Progam Rumah Pangan Kita (RPK) Di Perum Bulog Divre Jawa Barat

Abstract

       Personal Selling is direct (face-to-face) communication between the seller and prospective customers in shaping the customer's understanding of the product so they will then try and buy it. Personal selling activities are really needed as a promotional tool chosen by PT. Telekomunikasi Indonesia Rajawali Witel West Bandung to promote its flagship product, IndiHome.

    Data analysis methods or research methods used by researchers using the Validity Test of Research Instruments, Test the Reality of Research Instruments, and Test for Normality. The data analysis technique used is Descriptive Analysis and Regression Analysis. The population of this study was 16,715 customers with a sample of 99. Data collection techniques were carried out by means of library studies and distributing questionnaires.

    The conclusion of this study is that the effect of Personal Selling is very low at 23%. The remaining 67% are influenced by things outside the Personal Selling with personal presentation dimension notes with the level of the seller's presentation being able to convince consumers about the products being offered that have more influence or influence on purchasing decisions.

   Suggestions from researchers, by looking at the influence of the dimensions of the personal presentation with the level of measurement of the seller's presentation can convince consumers about the product offered it has more influence on purchasing decisions, then when doing personal selling the seller must further improve the way of presentation in front of prospective customers. How to increase the presentation can be by holding training for sellers before doing personal selling.