PENGARUH KOMUNIKASI PEMASARAN TERHADAP LOYALITAS PELANGGAN DI GAMEFIELD HONGKONG LIMITED

Abstract

This study aims to determine see a significant influence of Marketing Communication on the increase in the number of users at Gamefield Hongkong Limited Jakarta. The research method used is a quantitative approach to the questionnaire and manage data using SPSS. The analytical tool used is the validity test and reliability test. The analysis technique used is descriptive analysis, linear regression analysis, correlation analysis and hypothesis testing using the F test, and the coefficient of determination. The research population is the official streamer that has been contracted by Game.ly Jakarta. The results of this study reveal that there is a positive and significant influence between Marketing Communication on the Increase in the Number of Users on the Game.ly application.