PENGARUH PERSONAL SELLING TERHADAP PENCAPAIAN PENJUALAN PADA PRODUK PEMBIAYAAN KPR BERSUBSIDI DI BANK BTN SYARIAH BANDUNG

Abstract

This research was conducted to find out how much influence the Personal Selling Against Sales Achievement in Subsidized Mortgage Financing Products at Bank BTN Syariah Bandung. The object of this study is the mortgage and consumer financing unit or consumer division employees. The method used in sampling is nonprobability sampling with saturated or census sampling techniques with a sample size of 30 people. The collection technique used was a questionnaire. The data analysis method used is a quantitative method with a descriptive research approach. Based on the Validity and Reliability Test, it shows that each questionnaire statement of each personal selling variable and sales achievement can be declared valid and reliable. Based on the results of descriptive analysis shows that the total percentage value for personal selling variable is 78.6% and for the variable sales achievement has a total percentage value of 83.3%. For normality tests conducted using Kolmogrov Smirnov have a normal distribution. And simultaneous hypothesis testing (F) shows that Personal selling has a significant effect on the achievement of subsidized KPR sales at Bank BTN Syariah can be accepted.