Kitabisa.com is an online platform that collects donations from the public to be distributed to those in need. In the era of the Internet revolution, virtual online donations must be able to provide confidence and a sense of security that the donations given will actually reach those who are entitled. One way to achieve this is to build brand trust. This study aims to determine the effect of Kitabisa.com’s brand trust on online donation intention in Bandung.
The method in this research uses descriptive quantitative method, data collection using a questionnaire to 100 respondents and analyzed using SPSS
The results of this study show that brand trust has a positive and significant effect on online donation decisions, which is 65.6%.
